Becoming Market Savvy

Becoming Market Savvy

Company names such as McDonalds, Star Bucks, Lillian Vernon, and Avon bring to mind such words as success, great customer service, popular and well-branded. These businesses are successful and rank among America’s top companies, because they know about one...
Postcard Marketing Your Small Business

Postcard Marketing Your Small Business

One of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerrilla marketers because: They are fast, easy and relatively...