Becoming Market Savvy

Becoming Market Savvy

Company names such as McDonalds, Star Bucks, Lillian Vernon, and Avon bring to mind such words as success, great customer service, popular and well-branded. These businesses are successful and rank among America’s top companies, because they know about one...
Steps to Writing A Press Release

Steps to Writing A Press Release

Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I’m going to show...
Postcard Marketing Your Small Business

Postcard Marketing Your Small Business

One of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerrilla marketers because: They are fast, easy and relatively...