Valentine’s Day is regarded as one of the most commercialized opportunities for businesses to create brand awareness and gain revenue. During this particular day, the world partakes in gathering gifts for their loved ones or surprising them with romantic services. An article by Colibri in 2022 states that on average people spend up to $300 or more on their better halves. Another article in 2022 by Coschedule, posits that spending for Valentine’s Day in the US amounted to around 23.9 billion dollars. With that being said, this romantic holiday can always be leveraged to your advantage. This is one of the best times to get your marketing team ready to promote all your business has to offer.
Don’t you want a share of the profits? As I imagine, your answer will most definitely be yes. Here are some marketing strategies you can use to ensure that your business is being seen during this season.
1. Promote Self-Love
With all the hype surrounding couples, promoting self-love is a good idea, especially for singles. Create marketing campaigns with tips on how to show yourself, love. This can follow with week-long emails sharing 5 tips each day, preferably in a checklist format so people can check off what they have done as they go along. According to a survey, 14% of women purchase flowers for themself during Valentine’s Day. This means that there will also be a market for single people to purchase themself, family, or friends gifts. This will not only bring awareness to your business but may also promote respect for it as well.
2. Offer Time Sensitive Deals
Social media is always a great place to market your business. Create social media posts themed around Valentine’s Day and then have links on each post that will redirect your audience to your business’s website. On your website, you can have a countdown timer. There will always be those who like to procrastinate and shop last minute. The trick to speeding things up is by using this countdown timer. This will have a psychological impact on your audience, as it will play on their fear of missing out. When things or time are limited, they become more desirable. An additional benefit is that it will also increase your website’s conversion rate.
3. Run A Sale
This marketing tip is a no-brainer. Having a sale is a staple in the world of marketing. Offer sales on items or a 2-for-1 promotion that will attract the crowd. Be sure that while you are promoting your sales on social media you are also sending email reminders of your amazing offerings. Keep your email campaigns interesting and to the point (no one has time to read through a long email). Don’t forget to throw in a free shipping option, if your business sells physical products. This will definitely keep customers coming back to see your other offerings.
4. Gather Reviews
While customers are making purchases of your products or services, it is also wise to collect their reviews. During this time people are filled with the feeling of love and may be more inclined to give good feedback. You can then use these reviews to promote the business and gain more valuable customers. Using reviews helps to build the credibility of your business and customers will support your business if they can trust you.
5. Have A Contest
Nothing screams Valentine’s Day more than a contest where you can win a date for two or a cruise. It does not have to be a large amount from your budget to set back your business. Advertise this contest on all of your social media platforms and then give everyone enough time to participate. After which you can choose a winner from each social media page. The strategy will not only boost awareness of your brand but also engagement on your social pages. I see it as a win-win.
Bonus Tip – 6. Host A Singles Event
In this day and age, there are those that want love but have a hard time finding it. Set your business apart by catering to singles instead of just couples. Hosting a singles event will give people the chance to meet and greet while having an amazing display of the products and services your business has to offer. Believe me, they will definitely remember the business that led them to their soulmate.
Once you decide on what your promotion idea will be, don’t forget that you must create a full campaign complete with a:
1) Sales or landing page
2) Merchant account for customers/clients to make payment
3) Images to convey your sales message
4) Email sequences are automated, so you won’t have to do the “heavy lifting”
5) Your process to deliver your product/service and
6) Transfer any purchaser into your regular email system for consistent communications.
The above ideas are just a few ways in which you can market your business during this time. Always think big, think outside the box, and watch your business grow beyond what you could ever imagine!