Getting your business up and running is the first milestone accomplished for your business. Now it is time to create awareness for your brand through different marketing strategies. What exactly is brand awareness though?
Brand Awareness is a marketing term that represents how well prospective customers can identify your product or service. This concept can be easily mistaken for lead generation and sales campaigns. By all means, they are similar. However, brand awareness is simply getting your product or service known by people whether they become a customer or not. However, customer acquisition is also the hope!
Here are 7 easy tips to create brand awareness for your small business.
1. Improve SEO
For those who don’t know, SEO stands for search engine optimization. This is really the act of improving your website’s visibility to others using Google, Microsoft, Bing, or other search engines. This allows people to see your business when they search for certain keywords. For example, when people search for words such as women business coach, then Women About Biz would come up in their search results. Making people aware of who I am and what I do.
2. Create A Strong Social Media Presence
There is a vast amount of social media platforms in which you can display your business. Especially for a startup that does not have a ton of money to explore, using social media to your advantage is the way to go. We are in an era where great content is what draws people’s interest and social media allows you to do just that. You can use the same information across all platforms such as Facebook, Twitter, Instagram, LinkedIn, and the now-famous Tik Tok. All you need to do is tweak each piece of content so that it fits the purpose of each platform.
3. Logo Madness
Put your logo on everything. If you are sending an email or letter, put your logo on it. You are creating content to put on your social media pages, put your logo on the content. You sell products, ensure your logo is especially on that too. The more people see things about your brand, the more they will remember it and the more their interests will be peaked.
4. Catchy Tagline
This may not apply to all businesses. However, if your business calls for it, ensure you have a nice catchy tagline that will draw your audience in. A great example of a catchy tagline is Nike’s, “Just Do It.” Your logo and tagline combo should be unique to just your business so that when people see these things, they know it is you right off the bat.
5. Use Influencer Marketing
This may be one of the new sure ways to get your brand recognized. We live in an age where influencers highly ‘influence’ what others notice and purchase. Therefore, partnering with a well-known influencer can also get your brand awareness to where you need it to be. It can be in the form of having them advertise your business or if you run a physical products business, send the influencers free products, so that they can do an unboxing video for their audience. Oftentimes, it is also best to share some form of discount code specific to that influencer so that their audience can use it.
6. Referral Programs
Who better to increase your brand awareness than the customers you already have? You can create referral programs where your customers can get rewarded for bringing other customers to you. This would be a great win-win situation as your current customers can get discounts on future purchases and you will have new customers coming in. Then the cycle will continue without you having to do much heavy lifting in that aspect.
7. Represent Your Brand
Last but definitely not least, is you! People not only see the product or service that you’re selling, but they also look at you. Carry yourself in a manner in which you represent your brand all day every day. You will always be your biggest supporter. So ensure you attend the marketing events and partner with other business owners. Your business will thank you for it.
It is definitely not easy, to learn all the different terms and things you need to do for your business. However, focusing on one task at a time until you get to every aspect is key. An increase in your brand awareness will lead to new customers, and new customers will lead to more revenue for your business. Which is the aim in the first place, right?