Articles & Resources to Help You Better Market Your Business!
5 Holiday Promotion Ideas For The Savvy Business Woman!
Can you believe it? The Holiday Season is upon us and the retailers have been ready early this year. As a matter of fact, I received an Amazon Holiday Catalog at the end of September. The giant online retailer knows all too well the importance of getting the word out...
5 Ways to Market Your Business During the Holidays!
It's that time of year where the retail stores are buzzing with holiday sentiments, sales and smells of cinnamon, nutmeg, food samples, toys, gifts and more! Yes, the Holiday Season is in full bloom and while your customers are probably from different cultures,...
Closing the Sale: What’s Your Ratio?
It's no secret that if you want to make money in business, you need a steady stream of customers that are willing to purchase - in other words, you must have consistent sales! In order to create that consistency, it all must begin with you knowing how to close the...
How to Build Your Business Referral System!
How to Build Your Business Referral System! When asked the question, “What’s the number one way you get new business?” most businesswomen say “referrals” or “networking” and yet most businesswomen don’t have a referral system that they manage and are consistent with....
There’s Diamonds In Your Backyard!
How many times have you heard the saying, “the diamonds are in your own backyard”? Develop a good business relationship and just like the brilliance of a diamond, it will shine throughout your business in the form of referrals and profit. The true source of new business prospects and profit really is just a relationship away!…
Becoming Market Savvy
Company names such as McDonalds, Star Bucks, Lillian Vernon, and Avon bring to mind such words as success, great customer service, popular and well-branded. These businesses are successful and rank among America's top companies, because they know about one important...
How Facebook Reach Helps Business Owners Drive Business
It seems like once a month Facebook is introducing new add-ons or programs in order to give users more information with easier interaction. The newest ‘product’ they have introduced is called Facebook Reach; a useful tool for those who are professionally networking on...
Advertising Your Small Business
“I’ll place my ad in this popular magazine and I’m sure to get several calls from it, so it will be worth the money in the long run.” Have you had this impression about advertising before? Many businesswomen are seeking ways to get the word out about their business...
Steps to Writing A Press Release
Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I'm going to show you easy...
Small Cards Big Ideas
Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try...
Why Small Businesses Need Both A Logo And An Identity System
Experts urge small business owners to “brand” their business – to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here’s a list of some of the benefits to having a professionally designed logo and...
Postcard Marketing Your Small Business
One of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerrilla marketers because: They are fast, easy and relatively...
3 Easy Ways to Brand Your Small Biz
Not everyone has the ability to spend millions on advertising and become a household name. Especially when you’re just starting out, but you do want customers to remember your brand first whenever they think about a product you make. So how do you brand yourself like...
8 Ways To Promote Your Business!
The importance of spreading the word about your product or service can be the difference between success and failure. As a home-based or small business owner, you will wear many hats. This will include worker, manager, janitor, receptionist, order taker and a host of...